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Maggie Heshmati is a second generation realtor and understands the value of a solid marketing approach. She takes the time to personalize the sale of your home to get it sold quickly and for the best price possible. List your home today. Let her knowledge of the Orange County real estate market work for you.

Selling your home is a large undertaking. It is necessary in both slow and fast markets to price it and to prepare it carefully in order to maximize your return. This is how I work to sell a property.

At an initial interview, I inspect the property and get to know your circumstances and objectives. For local sellers, I would visit your house and meet with you there. For overseas or out-of-town sellers, I would gain admittance to the property to inspect it and then discuss matters with you either by phone or via e-mail.

I then prepare a detailed analysis that will show you recent sales, current inventory and market trends. I prepare the market analysis using an appraisal methodology. I’ll give you a range of values for your property and a strategy for marketing, by evaluating both historical data and current conditions in the marketplace.

The goal of a marketing plan is to bring as many potential buyers through the property as possible. In a balanced or slower market, advertising needs to be aimed at the broadest possible base. In a fast market, timing is a critical issue.

Presentation is always critical. Selling a property is very different from living in it. It is quite amazing sometimes what a few adjustments will do for the staging of your house. Over the years, we all accumulate items that eventually crowd our space. Less is generally better than more. I can advise you in this regard and agents from my office are available for peer opinions when we get down to details.

We also have a resource list of contractors to assist in fix-ups, painting, caulking and yard work, and I am happy to take on the orchestration and supervision of this work where such services are necessary.

Marketing will include open houses in conjunction with advertising in the Orange County, as well as a broad range of target marketing and a strong presence on the Web.

I believe that in presenting the property for sale, it is not only the house that is important to the buyer. Neighborhood amenities, nearby schools, parks, shopping and transportation are also vitally important. I make a special point of including, along with a full description of the house and its attributes, a "life style" page that will provide detailed information on these neighborhood amenities.

In my initial presentation, I will provide you with information on the selling process from our first discussions through preparations for sale, marketing, and the presentation of contracts. Following the ratification of a contract, I will continue to provide the attention to detail that is necessary to guide the contract smoothly through to settlement.

References are available upon request. Please do not hesitate to ask.

 

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